Last updated: 22-06-2026
1. Introduction
This Privacy & Cookie Policy explains how Valeta ("we", "us", "our") collects, uses and protects your personal data when you visit our website, make a purchase, contact us or otherwise interact with us.
We process your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Dutch privacy law.
2. Who we are
Valeta is the data controller for your personal data.
Company details:
Valeta
Chamber of Commerce number: 98003755
VAT number: NL868320869B01
Address: Poortland 66, 1046 BD Amsterdam
Country: Netherlands
Email: info@valeta-online.com
3. Personal data we collect
Contact details: name, email address, phone number, billing and shipping address.
Account and technical data: IP address, browser type and device information, login details, website usage.
Order and payment data: products ordered, order history, payment method and status, delivery details.
Communication data: messages via email, forms or social media.
Marketing preferences and cookies & tracking data (see section 8).
4. How we use your data (legal basis)
- Processing orders and payments: performance of a contract
- Customer service: performance of a contract
- Marketing communications: consent
- Website analysis and improvement: legitimate interest
- Fraud prevention and security: legitimate interest
- Legal and tax obligations: legal obligation
5. Marketing communications
You will only receive marketing emails or messages with explicit consent. You can unsubscribe at any time via the unsubscribe link in emails or by contacting us.
6. How we share your data
We do not sell your personal data. We may share data with service providers (hosting, analytics, email), payment providers (Klarna, Stripe, PayPal), logistics partners, marketing partners (only with consent) and authorities (if legally required). Third parties process data under data processing agreements in accordance with the GDPR.
7. International data transfers
Some partners are located outside the EEA. In such cases we ensure appropriate safeguards such as standard contractual clauses (SCCs).
8. Cookies & tracking technologies
Our website uses essential, analytical (e.g. Google Analytics) and marketing cookies. Non-essential cookies are only placed after your consent via the cookie banner. You can manage preferences via the site or your browser settings.
9. Data security
We take appropriate measures: SSL encryption, secure servers, access controls and regular security audits.
10. Retention period
Order and financial data: 7 years (tax retention obligation). Marketing data: until consent is withdrawn. Customer service data: up to 2 years after last contact.
11. Your rights under the GDPR
Right to access, rectification, erasure, restriction of processing, data portability, objection and withdrawal of consent. Contact: info@valeta-online.com. Complaints: Dutch Data Protection Authority (autoriteitpersoonsgegevens.nl).
12. External links
We are not responsible for the privacy practices of external websites we link to.
13. Social media
Interactions on social media are subject to the policies of those platforms.
14. Changes
We may update this policy from time to time.
15. Contact
Valeta: info@valeta-online.com